To Be or Not to Be a ‘Spokesperson’

Journalists learn early in their careers that an article
typically has more credibility if you can quote a source by name
and not merely refer to the source as "company spokesperson" or "a
spokeswoman for the senator." But there are some instances in which
being cited as a spokesperson is preferable, either for the
communicator or for the reporter. We asked readers and sources to
weigh in on the matter and tell us when - and if - they feel it is
acceptable to be named only as a spokesperson in a reporter's
coverage. Many told us that it's important to be identified as a
spokesperson if you are an agency professional speaking on behalf
of a corporate client. Here's what others had to say: