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You know press releases need to be newsworthy. That means they need to inform. They need to contain fact, not hyperbole and unsubstantiated claims and assertions. With these guidelines in mind, some often missed newsworthy reasons for sending press releases include:

1. Announcing an upcoming event your organization is participating in
2. Advising others in your marketplace how to deal with a troublesome issue
3. Providing a best practices case study centered around a customer's success using your product/service

Archive:

• Don't Miss These Opportunities To Send a Newsworthy Press Release
• Online Press Releases Are Good for Local Visibility, Too
• Give the Media And Bloggers Everything They Need To Carry Your News Forward To Their Audience
• Write Your Press Releases for Online Delivery Channels
• Keep Your Online Presence Fresh with Semi-Monthly Online Press Releases
• Use Press Releases to Establish Your Company as the Leader in Your Industry
• Stay on Target by Solidly Focusing Your Message
• Make Your Press Releases Multidimensional with File Attachments
• Include Magnetic Keywords in Your Headline
• Save the bragging for the golf course
• Don't send out releases just to fill a schedule
• Get Permission
• Avoid the hype
• Beware of jargon
• Economics of words
• Use active, not passive, voice
• Does your press release illustrate?
• Write for the media and the new media
• Base your headline on what people are searching for at Google and Yahoo
• Your press release is nothing without a strong headline
• What makes a press release newsworthy?
• Can a company blog be part of an online PR strategy?
• The press release is not dead
• What information is newsworthy enough to be in a press release?
• There's no room in press releases for rantings