Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.
• Because of the number of people you’re rallying around the cause, you must be highly organized.
• Make sure you’re an expert with the issues and know all stakeholders involved.
• Develop a tight messaging strategy and make sure it’s embraced by everyone.
• Think three moves ahead, especially if you’re taking on the government.
• Not everything works in a grassroots effort—be prepared with alternative strategies.