Tip Sheet: Value, Expectations and ROI: Doing More With Less

By Mark Weiner

PR professionals work diligently every day to deliver better results within the limitations of their budgets, but few seem to recognize that this is an ROI equation

contributing directly to meaningful business results. Simple examples such as using targeted media lists for press release distribution, repurposing your digitized video for easy

journalist access, or using your video news release (or an audio news release for radio) may seem small, but they can add up.