Tip Sheet: Readying Your CFO for the Earnings Call

A newly crowned high-level controller or Chief Financial Officer will find that he suddenly must communicate to broader and more diverse audiences than ever before and it is

your job to prepare him. Reporting on the company's numbers sounds like a straight-forward task, and most new CFOs are under the false impression that simply enunciating clearly

is all that is required to meet that task. However, the impact of these presentations is so dependant on the delivery. That delivery is only effective when leadership techniques

are employed and there is a strong connection made to the audience.