Tip Sheet: Blueprint for Launching Your Own Consultancy

The conventional wisdom to launching a new PR agency in the
current economic climate might be for the principals to make sure
their straightjackets are snug. But Aldina Tracey and Dawn Peeples
are among those PR pros tossing conventional wisdom to the wind.
The two PR veterans recently founded Tracey Picon Communications,
which offers PR strategies for the financial services, publishing,
telecommunications, consumer and b-to-b marketing. Initial clients
include Barbra Manzi, founder-president of Manzies Metal Inc. and
Katherine Switzer, author of "Running and Walking for Women over
40: The Road to Sanity and Vanity" and the winner of the 1967
Boston Marathon. Tracey and Peeples come from the corporate PR side
via Avon Products Inc. and AOL, respectively. So in this era of
downsizing, what can other PR pros who may want to start their own
shop - either by following a dream or a job loss - learn from
Tracey and Peeples? A few tips on getting started and what to do
once you are up and running.