Tip Sheet: Applying Survey Research to Boost Communications Performance

You know the saying: knowledge is power. And if you're like most PR professionals, you have an abundance of knowledge. You've obtained insights from your boss, mentors, clients, co-workers and

countless strategy meetings and brainstorming sessions. But the power of your PR savvy is greatly diluted if you don't have the right knowledge. Among your top management, what are the expectations

of the PR function? What attitudes do they have toward PR? Among reporters and editors, is your organization or client top-of-mind, or barely known? Do reporters find it easy to get the information

they need from you? And, is that information credible?