The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the latter (and the former that has instituted it as a new practice), how do you grow your green business? Following are three ways that can help you do just that:
Keep it simple: A pared-down ingredient list reduces waste from a complex supply chain. Using fewer ingredients than conventional products usually means sourcing ingredients that serve several functions and eliminating ingredients that are simply fillers.
Start small and nimble: Using an outsource model for the early years can allow your company to be nimble and responsive while choosing manufacturing partners that share your green values.
Measure and communicate: What makes a green brand stand out is its commitment to the environment and backing that commitment up with action. So measure your impact, aim for constant progress and make sure your customers and potential customers know that you're taking action.