U.S. Newswire introduces SourceLink, a Web-based query service designed to connect journalists with expert sources in the public affairs arena. The National Press Club
is contributing sources to the database.
Busted: Alan Nevins, a literary agent with Michael Ovitz's Artists Management Group, places orders for roughly 18,000 copies of his client's book at a sprinkling of L.A.
bookstores in an effort to move the needle on the New York Times bestseller list. The book in question was authored by Amway co-founder Rich DeVos. Who broke the story about
Nevins' attempted coup? The New York Times.
Looking to stage a press conference that's out of this world? The MIR space station is touting itself as a prime promo vehicle through a partnership with GPC
International. Get ready for its habitation module to be plastered with sponsor logos. Cosmonauts also are available for product endorsements.
PRSA launches its Community Awareness Project, challenging its 20,000 members to execute grassroots PR campaigns designed to teach parents how to talk with their kids
about drugs. The program is similar to an effort launched last year by the American Advertising Federation, which rallied its 50,000 members to create pro bono ad campaigns
tackling teen drug abuse through a partnership with the White House Office of National Drug Control Policy.
Magazine Publishers of America (MPA) hires Linda Rosenbaum as VP of public relations in its DC office. She previously worked for Bates Healthworld and Revlon.
