Bill Novelli, associate executive director of public affairs, takes the reins at AARP as chief executive and executive director. Novelli replaces Horace Deets who is
retiring, but who will remain on as a consultant until next year.
Schwartz Communications cuts its Boston staff by 10% in response to the slow technology marketplace. The firm grew 58% last year and had hired in anticipation of 45%
growth in 2001. But, executives were forced to reduce the staff by 22.
Primedia beefs up its offerings to teen girls with the addition of gURL.com. The media giant, whose Teen Internet Initiative already reaches 75% of the teen online
demographic, purchased the Web site from multimedia teen retailer, dELiA's (sic).
Former MTV Networks and Middleberg Euro exec Mark Pasetsky launches Mark Allen & Co., a New York-based PR firm specializing in CEO and executive communications.
Pasetsky was previously VP of corporate communications for Viacom's MTVi and Nick Online.
AOL Live launches a new format with guest hosts, celebrities and experts participating in its live chats and Webcasts. The new format includes theme nights on topics like
new music, movies, style, sports and relationships.
The Association for Women in Communications and eNewsRelease. com team up to offer AWC members access to the eNR database, news distribution service and proprietary list
updating service.
