We've seen plenty of new agency service models since the recession took hold, but none that turns PR into packaged goods. Real-World PR, based in Portland, Ore., offers PR
in a box - literally. The company sells its flagship product, PR Gold, as a comprehensive how-to PR package. The package, designed for small companies and nonprofits, includes a
160-page manual with step-by-step instructions on everything from writing a press release to crisis management. For more information, see http://www.realworldpr.com.
Wall Street Journal Washington Bureau Chief Alan Murray makes the move to broadcast, accepting an offer from CNBC to serve as bureau-chief and co-host of the primetime program
"The Capital Report" on Tuesdays, Wednesdays and Thursdays. Gerald Seib, now deputy bureau chief for WSJ in D.C., is likely to succeed Murray in the job.
