Euro RSCG Worldwide combines 11 existing North American agencies to create two new integrated companies, Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners. Each
entity will have a single profit and loss center, a CEO and management team designed to break down the barriers among the agencies under their umbrellas. Middleberg PR will now be
Euro RSCG Middleberg, and Don Middleberg will be part of the executive team of Euro RSCG MVBMS.
As the financial and accounting industries tighten their moral belts, the National Investor Relations Institute (NIRI) overhauls its Code of Ethics for IR pros, creating a
new code comprised of 12 investor relations practice obligations NIRI members will be required to affirm in writing. The new 12-point code replaces an older, more general seven-
point code. See http://www.niri.org.
Alisa Fogelman-Beyer, PR NEWS Advisory Board member, becomes GM of the Washington, D.C. office of Hill and Knowlton effective July 1. At 35, Fogelman-Beyer is the youngest
general manager of the office in H&K's history. Until Fogelman-Beyer's appointment, Thomas Hoog, chairman of H&K U.S. operations, was acting GM of the office.
