Burger King is launching its largest campaign ever in response to a second
choking death on one of the restaurant's Pokemon Ball prizes, a BK spokeswoman
says. The company is under fire for not pulling its toys after the first death;
BK says there wasn't enough information to prompt such a move. The company
will run 15-second national spots beginning March 1.
PR Newswire acquires the online tracking service eWatch. eWatch founder
James Alexander plans to leave the operation once the transition is complete.
Fleishman-Hillard acquires Lois Paul & Partners to form a new subsidiary,
Technology Consulting Worldwide (TCW). The formation makes it the largest
technology communications and consulting company in the world.
AT&T spokesman Burk Stetson forecasts no potential image problem with
probable layoffs of the company's management staff, explaining that the losses
will be balanced by additions to the company's wireless department.
Journalists attending the Federal Communications Network conference urged
federal public affairs heads to let their employees speak to the media.
BSMG Worldwide names Joseph Kessler president of its western region...Carla DeLuca is new managing director for Hill and Knowlton's San Francisco office...Investment bank Robertson Stephens names Allen Olivo chief marketing officer, overseeing PR...Time Warner promotes Edward Adler to VP of corporate communications... Corporate Branding LLC names Bill Meinel as group director and head of its Philadelphia office...Shandwick Public Affairs adds veteran NBC reporter Sandy Gilmour and former Air Force media specialist Tanya J. Gibson.
