- The Dow isn't the only place traditional brands are sliding. The latest index compiled by Corporate Branding LLC reports that businesses like Anheuser-Busch and Boeing
lost brand power last year, while unknowns like Praxair and MagneTek experienced jumps in their reputations. Consumers and investors are paying more attention to the "new economy"
brands of the online world. Plus, there's a limit to people's "brandwidth," says Brad Puckey, the firm's associate director of brand analysis. For a new brand to become noticed,
another must be pushed aside.