The Dow isn't the only place traditional brands are sliding. The latest index compiled by Corporate Branding LLC reports that businesses like Anheuser-Busch and Boeing
lost brand power last year, while unknowns like Praxair and MagneTek experienced jumps in their reputations. Consumers and investors are paying more attention to the "new economy"
brands of the online world. Plus, there's a limit to people's "brandwidth," says Brad Puckey, the firm's associate director of brand analysis. For a new brand to become noticed,
another must be pushed aside.
The pro-life group Rock for Life calls MTV "an adult entertainment network for kids," accusing the network of fixating its programming on sex to "keep sponsors like
Trojan condoms happy." An MTV spokeswoman says it's unlikely the network will issue a response.
In April, media relations pros utilizing PR Newswire will be able to find out which journalists opened their press releases at prnmedia.com. Reports will identify
interested journalists' names and organizations, but not their contact information.
Ken Karrigan joins Ernst & Young LLP, New York, as associate director of PR for the firm's national tax practice...Chris McNamara, former senior VP and director of
health care for Manning, Selvage & Lee, joins Dittus Communications as VP of its new healthcare group...TRW names Darryl Fraser VP of communications for its Aerospace &
Information Systems business...Parfums Givenchy appoints Linn Tanzman VP of public relations.
