The Worldcom Group, the largest international network of independent PR firms, adopts uniform management standards governing business plans, financial systems,
campaign evaluations, client satisfaction, service delivery, consistency and training/development. Epley Associates founder Joe Epley is elected chairman of 91-member organization
for a two-year term.
Marking the anniversary of the Columbine shootings, the Internet PR service TellThemNow. com coordinates an online debate on gun violence. Participants include James
Brady, the NRA, a handful of gun manufacturers and various advocacy organizations.
A report issued by the Conference Board and other groups offers case study evidence that three-pronged alliances among businesses, nonprofits and government entities stand
the best chance of remedying social ills. The study comes on the heels of an April 5 Amnesty International report that warned corporations that their human rights stances would
have a long-term impact on global reputation and performance.
Jay Poole is named VP external affairs at Philip Morris...Victoria Feldman is promoted from executive VP to president of KWE Associates. Founder Karen Weiner Escalera
becomes chairman and CEO.
