Third-Party Endorsements Help Drive Successful Campaigns

Remember the Pepsi tampering scandal of the early 1990s? As
David L. Shank of Shank Public Relations Counselors helped the soda
maker with its Midwest PR efforts at the time, he faced the
challenge of laying to rest the nasty rumors about the soda king
when an Indianapolis couple claimed to have found a foreign object
in their Pepsi can.