Then and Now: The Evolution of Crisis Comms

Today, Joseph Diorio is a VP of PR with Boyd Tamney Cross in Wayne, Pa. But 20 years ago, he was working as a communications specialist at IBM on the day a former employee drove
his Lincoln Mark III through the back door, emerged from the car carrying an Uzi and a sawed off shotgun, and proceeded to spray the hallways with bullets. Four employees died and
many more were wounded.