PR News Announces Winners of 2015 Social Media Icon Awards

PR News recognized the winners and honorable mentions of its 2015 Social Media Icon Awards at the Ritz-Carlton in beautiful Miami Beach, on June 3, 2015.  The event honored the agencies, companies and the people who crafted campaigns and strategies that broke the mold in social media communications. These are the people who took chances, went against the grain and made great strides through their understanding of the power of social media in public relations.

Ted Coiné at the Social Media Icon Awards

The keynote address at the luncheon was delivered by Ted Coiné, a Forbes Top 10 Social Media Power Influencer, CMO of and author of "A World Gone Social: How Companies Must Adapt to Survive." Ted spoke about how to position communicators as the C-Suite's pathfinders.

Below is a list of the Social Media Icon Award winners and honorable mentions. Full profiles of the winners can be found here.


Best App

Winner: Lymphoma Research Foundation - Focus On Lymphoma

Honorable Mentions:

▪   Digital Air Strike Social Media Mobile App

▪   The Honest Company - The #HonestDad Story Machine

▪   Saint Peter's Healthcare System - Saint Peter's Delivers!


Best Blog

Winner: Anthropologie

Honorable Mentions:

▪   Becker College - President's Blog

▪   Liberty Mutual Insurance - The Torch: A Guide to Safe and Smart Living

▪   Memphis Convention & Visitors Bureau - I Love Memphis Blog


Best Infographic

Co-Winner: 97th Floor - Blendtec Recipes

Co-Winner: Cisco Service Provider - Visual Networking Index (VNI) Interactive Infographic

Honorable Mentions:

▪   National Marine Manufacturers Association - #Boating-An American Pastime & Big Business for U.S. Economy in 2013

▪   National Marine Manufacturers Association - Boating is Big Business in San Diego

▪   Octane Public Relations & HAHSTA

▪   Time Warner Cable - Every Day @ TWC

▪   United Nations Foundation


Best Social Media Team

Co-Winner: Cisco Systems

Co-Winner: MWW - Working Harder, Working Smarter

Honorable Mentions:

▪   Anthropologie - Team Anthropologie

▪   Bright House Networks

▪   CHPA & SOMA Strategies

▪   Everywhere Agency - Macy's Heart of Haiti

▪   Live Nation Entertainment

▪   TBWA\Nissan United

▪   Transamerica

▪   United Nations Foundation


Facebook | Best Marketing Campaign

Winner: Big Fuel and T-Mobile - The Break Up Letter

Honorable Mentions:

▪   Community Hospital of the Monterey Peninsula - Best Healthcare Marketing Campaign

▪   Deseret Digital Media - FamilyShare Network | The Giver

▪   Eastwick - PEQ Facebook Brand Launch & Marketing Campaign

▪   The Honest Company - #HonestMom

▪   The Honest Company - #YouGotThis

▪   SCORE - BizTipThursday by SCORE & MassMutual

▪   Social Security Administration - my Social Security

▪   Specialty Equipment Market Association - 2014 SEMA Show

▪   Time Inc./PEOPLE - PEOPLE's #SexiestManAlive Facebook Marketing Campaign

▪   VisitDenmark - "Kind of Normal" in Copenhagen


Facebook | Best PR Campaign

Co-Winner: MWW - Transforming Waste Management’s Facebook Narrative

Co-Winner: Weber Shandwick - PEDIGREE Brand See What Good Food Can Do

Honorable Mentions:

▪   California Strawberry Commission - 365 Days of California Strawberries

▪   JPMorgan Chase & Co. - Chase Mission Main Street Grants ®

▪ & SOMA Strategies - #HolidayResponsibly

▪   Saint Agnes - One Journey, Many Paths

▪   Underground Elephant

▪   VantagePoint Marketing - "T&S Faces" PR Campaign


Facebook | Best Promoted Post

Winner: Deseret Digital Media - FamilyShare Network | "Love is not what you say. Love is what you do."

Honorable Mention:

▪   Live Nation Entertainment - Motley Crue 2014 Tour Campaign


Facebook | Community / Engagement

Co-Winner: Aflac - Aflac Duck: A Facebook Friend Indeed

Co-Winner: Live Nation Entertainment - Demi Lovato Facebook Q+A

Honorable Mentions:

▪   Deseret Digital Media - FamilyShare | I love my family

▪   Dixon Schwabl - #ROCforRMHC Anniversary Celebration

▪   GCI Health/Pfizer - Establishing a Voice for Fibromyalgia Patients on Facebook

▪   MassMedia Corporate Communications - Valley Electric Association Community Engagement Campaign

▪   Mint Advertising - Domino's Groundhog Day

▪   Solar Energy Industries Association - The Solar Industry on Facebook

▪   Trilogy Health Services - Excellence in Engagement

▪   Weber Shandwick - PEDIGREE See What Good Food Can Do


Facebook | Contests / Games

Winner: Edelman Digital - Adobe Photoshop Halloween Mystery

Honorable Mentions:

▪   Decca Design - Fan Appreciation Week: Sponsored by the Cisco Learning Network Store

▪   Direct Energy - #DESmartHome

▪   Lehigh Valley Health Network - #OrthoInAction

▪   Mint Advertising - Domino's Groundhog Day

▪   MWW - XYZprinting’s #DaVinciplease 3D Printer Giveaway


Facebook | Photography

Winner: Marist College - Marist Photo of the Week

Honorable Mention:

▪   Texas County & District Retirement System - TCDRS Facebook Photo Essays


Facebook | Social Good Campaign

Co-Winner: Time Inc./PEOPLE - PEOPLE’s Cover of Brittany Maynard Facebook Social Good Campaign

Co-Winner: USA TODAY- Make A Difference Day

Honorable Mentions:

▪   Barclaycard US - Barclaycard Be Your Possible

▪   Reingold - Veterans Crisis Line Suicide Prevention Month 2014

▪   Weber Shandwick and Siemens - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars


Facebook | Use of Video

Winner: Liberty Mutual Insurance - RISE Campaign & The Ad Inspired by a Tweet

Honorable Mention:

▪   Mint Advertising - Domino's Groundhog Day 


Google+ | Best Communications

Winner: 97th Floor - Blendtec Community

Honorable Mentions:

▪   Marist College - Marist Chat

▪   Transamerica


Instagram | Best Contest

Winner: USANA Health Sciences - Express Your Selfie, #USANAselfie

Honorable Mentions:

▪   Dixon Schwabl - #FLXperience Foodie Revolution Instagram Contest

▪   Octane Public Relations & HAHSTA

▪   Ripon College - Instagram #whatisitwednesday Contest

▪   Time Out New York - Food & Drink Awards 2014 Instagram Cover Contest

▪   Weber Shandwick and Pure Michigan - Pure Michigan Instagram Beach Challenge


Instagram | Best Marketing Campaign

Winner: Lippe Taylor & Elizabeth Arden - Elizabeth Arden Launches UntoldMOMent Instagram Campaign

Honorable Mentions:

▪   CBRE - Creating Brand Elasticity and Upending the Commercial Real Estate Industry

▪   OMD - Chobani Yogurt for All Occasions

▪   Specialty Equipment Market Association - 2014 SEMA Show

▪   Tourism Authority of Thailand - Choose My Thailand

▪   Travel Oregon - 7 Wonders of Oregon Instagram Campaign


Instagram | Best PR Campaign

Winner: United Nations Foundation - #UNselfie

Honorable Mentions:

▪   Nat Geo WILD - @NatGeoWILD’s #BigCatWeek Instagram Campaign

▪   Public Space - Allowing Countries to Register for the Chess Olympiad

▪   Thompson & Co. PR with AEDC - @ILoveAnchorage

▪   United Nations Foundation - #GirlHero

LinkedIn | Communications

Winner: Levi Strauss & Co. - Chip Bergh's Dirty Jeans Manifesto on LinkedIn

Honorable Mentions:

▪   BlackBerry Ltd - Blackberry For Business LinkedIn Group

▪   Lucas Group and LinkedIn - Growing Clients, Candidates and Community

▪   Underground Elephant - Brand Awareness Through Thought Leadership


Pinterest | Communications

Winner: For Rent Media Solutions -’s ‘Decor by Me’ Pinterest Contest

Honorable Mentions:

▪   97th Floor - Blendtec Recipes

▪   Anthropologie - Best Pinterest Brand Presence


Snapchat | Best Marketing Campaign

Winner: Nat Geo WILD - Big Cat Week Vanishing Cats

Honorable Mention:

▪   Huge - Audi Redefines Second Screen TV with “Pretty Little Liars” & Snapchat



Winner: Bayer CropScience, Porter Novelli and Mastermind - #Thankful4Ag Campaign

Honorable Mentions:

▪   Transamerica - TransformTomorrow Tumblr

▪   UJA-Federation of New York - Citizens of Israel


Twitter | Best Marketing Campaign

Winner: HARMAN International Industries Inc - JBL #CordFail Campaign Uses Humor to Drive Sales for Bluetooth Headphones

Honorable Mentions:


▪   Didit & SkyMall - Twitter Party

▪   EarthIntegrate - 2014 LIMRA Social Media Campaign

▪   National Geographic Channel - Live From Space

▪   SAP - The #100WhatIfs Campaign

▪   Norton - Boldly Go Wishes

▪   Time Inc./PEOPLE - PEOPLE's #SexiestManAlive Twitter Marketing Campaign

▪   Warner Bros & Edelman Los Angeles


Twitter | Best PR Campaign

Winner: Weber Shandwick - PEDIGREE See What Good Food Can Do

Honorable Mentions:

▪   Arby's Restaurant Group, Inc. - Arby’s and Edelman Tip Their Hat to Millennials

▪   Bi-State Development Agency/Metro - January 2014: Winter was coming...and we were ready

▪   República for Toyota - Hispanicize 2014

▪   Southern California Edison - Putting the "Customer" in Social Customer Service

▪   Warner Bros & Edelman Los Angeles

▪   Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette


Twitter | Best Tweet Content

Co-Winner: Arby's Restaurant Group, Inc.- Arby’s and Edelman Tip Their Hat to Millennials

Co-Winner: Warner Bros & Edelman Los Angeles

Honorable Mentions:

▪   Horn Group Transforms Tealium to Social Media Thought Leader

▪   TBWA\Nissan United - GT-R vs. Kim K #BreakTheInternet

▪   TBWA\Nissan United - Deadmau5 #OMGTR

▪   Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette


Twitter | Best Use of Hashtags

Winner: TBWA\Nissan United - Deadmau5 #OMGTR

Honorable Mentions:

▪   American Society of Clinical Oncology - #ASCO14: A Better Conference Hashtag

▪   Live Nation Entertainment - One Direction #OnTheRoadAgain1D Hashtag Promotion

▪   Mullen PR and Sway Group - #LoveIsAGift

▪   National Marine Manufacturers Association - #MiamiBoatShow

▪   The Ritz-Carlton Hotel Company - #RCMemories on Twitter

▪   United Nations Foundation - Social Good Summit #2030NOW

▪   Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette


Twitter | Campaign to Increase Followers

Winner: Coyne PR on behalf of Just Born - Targeting our Twitter PEEPS

Honorable Mentions:

▪   Finn Partners on behalf of - The Obvious Choice for Travel Engagement on Twitter

▪   IHS - Excellence in Social Media 2014

▪   LPGA - Player Twitter Handle/Caddie Bib Program

▪   MassMedia Corporate Communications - Big Mac 444 Giveaway Contest

▪   Warner Bros & Edelman Los Angeles


Twitter | Promoted Tweet Campaign

Winner: Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Honorable Mentions:

▪   Edelman Digital - Juniper Networks 2014 Junos Cup

▪   Finn Partners and Jamba Juice - Introjuicing Jamba Juice’s New Juice Line to the Whirl’d

▪   Live Nation Entertainment - Maroon 5 Promoted Tweet Campaign

▪   TBWA\Nissan United - GT-R vs. Kim K #BreakTheInternet

▪   Transamerica

▪   Trend Micro - AWS Conference Twitter Campaign

▪   Warner Bros & Edelman Los Angeles


Twitter | Social Good Campaign

Winner: Havas PR North America - #GivingTuesday

Honorable Mentions:

▪   Bayer CropScience, Porter Novelli and Mastermind - #Thankful4Ag Campaign

▪   Kronos Incorporated - Get Social. Give Back.

▪   Ripon College - Promoting #respectfuldifference @riponcollege

▪   Uptown Treehouse, Inc. - Safer Online by Microsoft: Safer Internet Day

▪   Weber Shandwick - PEDIGREE See What Good Food Can Do


YouTube | Best Channel

Winner: USANA Health Sciences

Honorable Mention:

▪   Weber Shandwick with Milk Processor Education Program - Mission Apolo: Built With Chocolate Milk


YouTube | Best Marketing Campaign

Winner: Trend Micro/HCK2 Partners - Don't Be That Guy

Honorable Mentions:

▪   Robin Leedy & Associates (RLA) - Cystex Burning Love Music Video

▪   VisitDenmark - Validate Your Love in Copenhagen


YouTube | Individual Video

Winner: PMK*BNC - Audi: "Barely Legal Pawn"

Honorable Mentions:

▪   Becker College - The Art of Possibility

▪   Boston University College of Communication - #myCOM100

▪  SCAD - Paula Wallace