Co-Winner: MWWPR - Consumer Marketing Practice
MWW’s consumer practice enjoyed an exceptional year in 2015, punctuated by a series of high-profile account wins. As communications management consultants, MWW’s consumer practice looked across the agency and combined extensive proprietary research with brand and cultural insights to create programs that drove measurable results for its clients’ business objectives.
Staying true to MWW’s motto, the team helped its clients “Matter More” to the audiences that matter most—and the agency set the stage for continued growth and success. When it comes to campaigns, MWW starts with research, looking at audience segments, likeminded affinities, brand challenges and white space opportunities within the industry. Whether it’s a specific campaign, new product announcement or simple a seasonal story, MWW engages with media across channels and verticals. The folks at MWWPR know the importance of amplifying messages, providing strong calls-to-action and tapping directly into its audiences.
Co-Winner: R&R Partners Public Relations - Vegas Season
Las Vegas took the ultimate cross-country road trip to bring Vegas summertime bliss to New York, Chicago, Toronto and Los Angeles. The second year of the Vegas Season campaign surprised and delighted crowds in each city with alchohol-infused ice cream treats and tasty bites served from the larger-than-life gold-plated Ice Dream Truck.
R&R Public Relations created a compelling, engaging activation that provided consumers with tangible evidence of why Las Vegas is the best place to visit in the summer. As a result of the partners’ efforts, Las Vegas’ July visitor volume increased by more than 5 percent, totaling more than 3.7 million visitors compared to the previous year. Media coverage included outlets like "Good Morning America," New York Daily News and Chicago Tribune, among others. All of this media attention garnered a total of over 700 earned placements and almost 1 million engagements across Facebook and Twitter.
Honorable Mention:
- 5W Public Relations - jane iredale Blogger Initiative