The Timeline: Releasing Information On Schedule

The birth of an endangered species baby animal such as a giant panda is a red-letter event for the entire world, but it must be handled very carefully for the sake of the

infant and its mother. In the case of Tai Shan, information was generously meted out to the media before anyone was allowed to meet the baby up-close-and-personal, even before he

was born, to make sure the public received all the details it wanted and photos for which it was hungry. The result was a groundswell of interest that drove zoo visitation numbers

sky high when the baby panda was finally revealed to his adoring public.