The Agency Page: Recent PR Account Wins General

  • Brownstein Group Advertising and PR (Philadelphia) will handle PR for Frankford Candy Company (Philadelphia) makers of Peter Pan Peanut Butter Cups with its brand of product "finger printing."
  • Danlee PR (Red Bank, N.J.) becomes the agency of record for Personal Attitude Inc. (N.J.), which produces feminine hygiene products.
  • Drasnin Communications (Del Mar, Calif.) conducts PR/communications services for two new clients: Trader Publications (San Diego) and Players Sports Grill (Clairemont Mesa, Calif.).
  • Emerald Marketing Inc. (Naperville, Ill.) pockets new account with Siemens Medical Systems Inc., Electromedical Systems Division, a subsidiary of Siemens AG [SMAWY] (Munich.).
  • Erin/Edwards Communications (Glen Head, N.Y.) will oversee Perlucid Inc.'s (Nesconset, N.Y.) AqualPerl waste water treatment products branding/PR.
  • Fair Riley Call/Bozell (Costa Mesa, Calif.) will serve as PR agency of choice for Genentech, (San Francisco), makers of a new breast cancer treatment, Herceptin.
  • J.B. Stanton (Norfolk, Conn.) becomes agency of record for Canton loudspeakers, (Germany) and Standesign equipment (United Kingdom).
  • JMPR PR Inc. (Woodland Hills, Calif.) gets accounts with Callaway Cars (Old Lyme, Conn.) and Panama City Beach Convention & Visitors Bureau (Panama City, Fla.).
  • Kelly Michener Advertising, Marketing and PR (Lancaster, Pa.) adds Bell & Evans Chicken (Fredricksburg, Pa.) and Dutch Gold Honey (Lancaster, Pa.).
  • The Lauerer Markin Group (Maumee, Ohio) now handles communications programs for ASC Inc.'s (South Gate, Mich.) after-marketing agreements. ASC manufactures several products in the automotive industry including sunroofs, open-air systems and design prototypes.
  • Lipson-Alport-Glass & Associates (Cincinnati) becomes agency of record for StarKist Seafood, a subsidiary of StarKist Foods Inc. (Newport, Kentucky), to develop branding for StarKist's Seaside Gourmet line.
  • Maier Marketing and Communications (Farmington, Conn.) gets account with Uniroyal Chemical Co. Inc. (Sarasota, Fla.) to develop media relations for Uniroyal's Chemical & Polymers and Specialties Division. The previous agency on the deal was Keiler & Co. (Farmington, Conn.).
  • Martin Thomas Inc. (Barrington, R.I.) becomes agency of record for Arlin Mfg. Co. Inc., (Lowell, Mass.).
  • Matthews/Mark/MacCracken/McGaugh (San Diego) gets account with surf clothes designer Hang Ten (Calif.).
  • Media Dimensions (San Diego) will conduct marketing/communications as agency of record for Airline Interiors (Phoenix, Ariz.).
  • Mitchell & Resnikoff (Elkins Park, Pa.) becomes agency of record for ContiLeasing (Vorhees, N.J.) and Security Resources (N.J.), which provides funding and turnkey marketing packages for security and alarm dealers.
  • Richartz & Fliss Inc. (Denville, N.J.) will oversee PR for A.W. Faber -Castell U.S.A. (Bernardsville, N.J.), which sells 1.500 products in the artistic, drawing, illustration and writing instruments industry.
  • The Sherry Group Inc. (Parsippany, N.Y.) now manages PR/marketing for the Wilson Sporting Goods Company (Chicago).
  • Schenkein/Sherman PR (Denver) adds CIGNA HealthCare (Colo.) to its list of clients.
  • Swenson NHB Investor Relations (Minneapolis) adds three new clients: Premis Corp. [PMIS] (Minneapolis), Health Risk Management Inc. [HRMI] (Minneapolis) and Information Advantage Inc. [IACO] (Eden Prairie, Minn.)

Nonprofits

  • The Gabel Groups (San Diego) adds the American Library Association (Chicago) to its client list.
  • Grandone Hauser Inc., (Edwardsville, Ill.) will handle PR for the Centenary United Methodist Church (St. Louis) and The American Lung Association of Eastern Missouri.
  • LVM Group (New York) assumes PR duties for the Multi-Channel Advertising Bureau International (New York).
  • NST Communications (San Diego) will oversee PR for the Timken Museum of Art (San Diego), the Center for Creative Leadership, a leadership development company ( La Jolla, Calif.) and Total Gym, a San Diego-based fitness equipment company.

Technology/Online

  • Bob Gold & Associates Inc. (Denver) is agency of record for Online Systems Services [WEBB] (Denver).
  • CRE MARCOM (Indianapolis, Ind.) adds Illinois Power, a subsidiary of Illinova, to launch its Novation Neighborhood Network campaign.
  • Goodwick Associates Inc. (Newton, Conn.) adds IKON Technology Services (New London, Conn.) to its list of clients.
  • Harpell/Martins & Company (Maynard, Mass.) enlists Infinium Software [INFM] (Hyannis, Mass.) and Query Object Systems Corp. [QUOB] (Stamford, Conn.).
  • KVO Advertising & Public Relations (Portland, Ore.) will handle PR/media relations for Interlink Computer Sciences Inc. (Mountain View, Calif.) and InterCom Group (Portland, Ore.).
  • MWW Group (East Rutherford, N.J.) will oversee PR/marketing for DirectCom. Inc. (N.J.), WatchGuard Technologies (N.J.) and Advanced Research Systems Inc. (N.J.).
  • Parker LePla (Seattle) now handles brand development/PR for Data Dimensions Inc. (Seattle).
  • Ruder Finn (New York) adds Yucky.com (N.J.), an online community for kids ages 8-15 based on education and entertainment.
  • Schubert Communications Inc. (Downingtown, Pa.) becomes PR agency of record for August Design Inc. (Ardmore, Pa.)
  • Tsantes & Associates (Campbell, Calif.) adds clients Silicon Storage Technology Inc. and Artisan Components, both of Sunnyvale, Calif.
  • Tunheim Santrizos Co., (Minneapolis, Minn.) adds International Multifoods Corp. to its list of clients. Multifoods is a distributor in the vending industry.
  • Shipley Associates Inc. (Wilmington, Del.) adds two new clients: DataCom. (Wilmington, Del.) and Interactive Marketing Services (Ridgely, Md.).
  • VAMCOM & Partners (Parsippany, N.J.) adds Panasonic Industrial Company, North America Battery Sales Group (Japan) as the group plans to launch a product in the consumer market. VAM COM will design labels and packaging for Panasonic's CompactFlash digital memory cards.