Brownstein Group Advertising and PR (Philadelphia) will handle PR for Frankford Candy Company (Philadelphia) makers of Peter Pan Peanut Butter Cups with its brand of product "finger printing."
Danlee PR (Red Bank, N.J.) becomes the agency of record for Personal Attitude Inc. (N.J.), which produces feminine hygiene products.
Drasnin Communications (Del Mar, Calif.) conducts PR/communications services for two new clients: Trader Publications (San Diego) and Players Sports Grill (Clairemont Mesa, Calif.).
Emerald Marketing Inc. (Naperville, Ill.) pockets new account with Siemens Medical Systems Inc., Electromedical Systems Division, a subsidiary of Siemens AG [SMAWY] (Munich.).
Erin/Edwards Communications (Glen Head, N.Y.) will oversee Perlucid Inc.'s (Nesconset, N.Y.) AqualPerl waste water treatment products branding/PR.
Fair Riley Call/Bozell (Costa Mesa, Calif.) will serve as PR agency of choice for Genentech, (San Francisco), makers of a new breast cancer treatment, Herceptin.
J.B. Stanton (Norfolk, Conn.) becomes agency of record for Canton loudspeakers, (Germany) and Standesign equipment (United Kingdom).
JMPR PR Inc. (Woodland Hills, Calif.) gets accounts with Callaway Cars (Old Lyme, Conn.) and Panama City Beach Convention & Visitors Bureau (Panama City, Fla.).
Kelly Michener Advertising, Marketing and PR (Lancaster, Pa.) adds Bell & Evans Chicken (Fredricksburg, Pa.) and Dutch Gold Honey (Lancaster, Pa.).
The Lauerer Markin Group (Maumee, Ohio) now handles communications programs for ASC Inc.'s (South Gate, Mich.) after-marketing agreements. ASC manufactures several products in the automotive industry including sunroofs, open-air systems and design prototypes.
Lipson-Alport-Glass & Associates (Cincinnati) becomes agency of record for StarKist Seafood, a subsidiary of StarKist Foods Inc. (Newport, Kentucky), to develop branding for StarKist's Seaside Gourmet line.
Maier Marketing and Communications (Farmington, Conn.) gets account with Uniroyal Chemical Co. Inc. (Sarasota, Fla.) to develop media relations for Uniroyal's Chemical & Polymers and Specialties Division. The previous agency on the deal was Keiler & Co. (Farmington, Conn.).
Martin Thomas Inc. (Barrington, R.I.) becomes agency of record for Arlin Mfg. Co. Inc., (Lowell, Mass.).
Matthews/Mark/MacCracken/McGaugh (San Diego) gets account with surf clothes designer Hang Ten (Calif.).
Media Dimensions (San Diego) will conduct marketing/communications as agency of record for Airline Interiors (Phoenix, Ariz.).
Mitchell & Resnikoff (Elkins Park, Pa.) becomes agency of record for ContiLeasing (Vorhees, N.J.) and Security Resources (N.J.), which provides funding and turnkey marketing packages for security and alarm dealers.
Richartz & Fliss Inc. (Denville, N.J.) will oversee PR for A.W. Faber -Castell U.S.A. (Bernardsville, N.J.), which sells 1.500 products in the artistic, drawing, illustration and writing instruments industry.
The Sherry Group Inc. (Parsippany, N.Y.) now manages PR/marketing for the Wilson Sporting Goods Company (Chicago).
Schenkein/Sherman PR (Denver) adds CIGNA HealthCare (Colo.) to its list of clients.
Swenson NHB Investor Relations (Minneapolis) adds three new clients: Premis Corp. [PMIS] (Minneapolis), Health Risk Management Inc. [HRMI] (Minneapolis) and Information Advantage Inc. [IACO] (Eden Prairie, Minn.)
The Gabel Groups (San Diego) adds the American Library Association (Chicago) to its client list.
Grandone Hauser Inc., (Edwardsville, Ill.) will handle PR for the Centenary United Methodist Church (St. Louis) and The American Lung Association of Eastern Missouri.
LVM Group (New York) assumes PR duties for the Multi-Channel Advertising Bureau International (New York).
NST Communications (San Diego) will oversee PR for the Timken Museum of Art (San Diego), the Center for Creative Leadership, a leadership development company ( La Jolla, Calif.) and Total Gym, a San Diego-based fitness equipment company.
Bob Gold & Associates Inc. (Denver) is agency of record for Online Systems Services [WEBB] (Denver).
CRE MARCOM (Indianapolis, Ind.) adds Illinois Power, a subsidiary of Illinova, to launch its Novation Neighborhood Network campaign.
Goodwick Associates Inc. (Newton, Conn.) adds IKON Technology Services (New London, Conn.) to its list of clients.
Harpell/Martins & Company (Maynard, Mass.) enlists Infinium Software [INFM] (Hyannis, Mass.) and Query Object Systems Corp. [QUOB] (Stamford, Conn.).
KVO Advertising & Public Relations (Portland, Ore.) will handle PR/media relations for Interlink Computer Sciences Inc. (Mountain View, Calif.) and InterCom Group (Portland, Ore.).
MWW Group (East Rutherford, N.J.) will oversee PR/marketing for DirectCom. Inc. (N.J.), WatchGuard Technologies (N.J.) and Advanced Research Systems Inc. (N.J.).
Parker LePla (Seattle) now handles brand development/PR for Data Dimensions Inc. (Seattle).
Ruder Finn (New York) adds Yucky.com (N.J.), an online community for kids ages 8-15 based on education and entertainment.
Schubert Communications Inc. (Downingtown, Pa.) becomes PR agency of record for August Design Inc. (Ardmore, Pa.)
Tsantes & Associates (Campbell, Calif.) adds clients Silicon Storage Technology Inc. and Artisan Components, both of Sunnyvale, Calif.
Tunheim Santrizos Co., (Minneapolis, Minn.) adds International Multifoods Corp. to its list of clients. Multifoods is a distributor in the vending industry.
Shipley Associates Inc. (Wilmington, Del.) adds two new clients: DataCom. (Wilmington, Del.) and Interactive Marketing Services (Ridgely, Md.).
VAMCOM & Partners (Parsippany, N.J.) adds Panasonic Industrial Company, North America Battery Sales Group (Japan) as the group plans to launch a product in the consumer market. VAM COM will design labels and packaging for Panasonic's CompactFlash digital memory cards.