GENERAL
- Aaron D. Cushman and Associates, Inc., Chicago, to manage public awareness campaign for Coldwell Banker Residential Brokerage, Chicago.
- The Aker Partners, Washington, D.C., adds two higher education clients: National Associations of Students Financial Aid Administrators, Washington, D.C., and The Pangaea Network, Santa Barbara, Calif., an online distance learning site.
- Bradley/Reid Communication, Anchorage, begins an annual contract, (valued between $200,000 and $400,000) to handle marketing strategies for the Alaska Tourism Marketing Council.
- Brown Radman Wolper Marketing Communciations, Denver, to handle PR for Retail Technologies International, a Carmichael, Calif.-based inventory control and point-of-sale software developer.
- BSMG Worldwide Travel & Lifestyle Marketing Communications, New York, becomes agency of record for PressPoint, a digital news distribution system provider.
- Bottom Line Marketing & Public Relations, Inc., Milwaukee, is hired by public affairs boutique, Hawthorn Group, New York, to handle management and media relations projects for Hawthorn's clients in Wisconsin.
- Carl Thompson Associates, Louisville, Colo., to handle national IR program for mining and exploration company, Panther Resources, Ltd., Vancouver, B.C.
- Churchill Group Inc., Houston, becomes agency of record for EVI Weatherford Inc., a provider of engineered products.
- Dillon Advertising and PR, Minneapolis, handling PR for the debut of playwright Howard Burman's, "Among the Chosen Few," at the Edison Theater and produced by The California Repertory Company.
- Deveney Communication, New Orleans, to conduct PR for Montgomery Roth Architecture & Interior Design, LLC, New Orleans.
- Dragonette, Inc., Chicago, will handle PR for HomeStar Bank's initial branch opening in Will County, Ill., for Mokena-based Mortgage and Investment Center in the metropolitan Chicago region.
- Elkman/Alexander & Partners, Philadelphia, becomes agency of record for the $10 million account for Baltimore-based Prime Retail, Inc., recently merged with the Horizon Group.
- Nancy J. Friedman Public Relations, New York, handling PR for: San Jose-based Adobe Systems Inc.'s launch of Adobe PhotoDeluxe Home Edition 3.0; Unique Hotels and Resorts, New York; Osteria del Mezzaluna, an Italian restaurant near Union Square, New York; and Tribeca Grand's NewYork launch of its Hartz Mountain project, a 203-room property, slated to open in Spring 2000.
- Rogers & Associates, Los Angeles, will handle L.A.-based Staples, Inc.'s marketing and PR in Southern California.
- Snyder Communications Inc.'s subsidiary Arnold Communications, Bethesda, Md., is handling PR and marketing for Fairchild Fasteners, Chantily, Va., an aerospace fastener developer.
- The Weiser Group, New York, is retained by liabilities re-insurer Equitas, London; Weiser is representing Equitas in North America.
TECHNOLOGY/ONLINE
- Baron, McDonald & Wells, Atlanta, is handling PR for Peracom Networks, Triangle Park, N.C.
- EBS Public Relations, Northbrook, Ill., to conduct PR for USN Communications, Chicago.
- Fellers Marketing and Advertising, Houston, is retained by Boral Material Technologies Inc., San Antonio.
- Drasnin Communications, Del Mar, Calif., to provide variety of PR services for Vortex Technologies, an electronic component manufacturer in San Diego.
- Keating Communications, Inc., New York, is conducting PR/marketing for Conduit Communications, a UK-based IT consulting firm.
- Parker LePla, Seattle, is handling PR for Seattle-based Microvision, which develops Virtual Retinal Display technology.
- Porter Novelli, Europe, represents 3Dfx Interactive, Inc.'s global branding campaign.
- Maier Advertising Inc., Farmington, Conn., is handling marketing for PowerSmart Inc., Shelton, Conn., an electronics power-supply manufacturer.
- Padilla Speer Beardsley Inc., Minneapolis, becomes agency of record for Micro Modeling Associates Inc., New York, an IT consulting firm.
- Stanton Crenshaw Communications, New York, becomes agency of record for Frontec AMT, a Swedish-based software applications integrator.
- The Terpin Group, Marina Del Ray, Calif., adds four clients: Agents Technologies Corp., Quebec, B.C., MySoftware Company and Media X Corp., Marina del Rey, Calif., and Sunny Comm International, Santa Clara, Calif.
NONPROFITS
- Neuger Henry Bartkowski PR, Minneapolis, to conduct PR for the Gillette Children's Foundation and the Minnesota Association of Cemeteries.
- Stoorza, Ziegaus & Metzger, Inc., San Diego, wins a 15-month contract with the San Diego Workforce Partnership.
- The Onyx Group, Alexandria, Va., is handling PR for the Professional Convention Management Association's Capital Chapter, Washington, D.C.