Technology, Strategy Focus of PRSA Conference

BOSTON - PR firm CEOs, government spokespersons, and academics researching the communications field all are wrestling with the place of PR in a future filled with an explosion of technology and interdependent global economies. The Public Relations Society of America took on those issues last week, presenting its annual conference here as a kind of clearinghouse to debate whether communicators have the potential to become strategists, maybe even futurists.