Talking through the Gag Order: Managing PR During Litigation

Veterans of corporate litigation say that PR pros must maintain
a dialog with the press during lawsuits. But how do you manage that
when the judge has issued a gag order, you're dealing with
aggressive "no comment" attorney attitudes, or you are otherwise
restricted in your communications? You do it by maintaining
positive messaging about the company, talking around and beyond the
lawsuit, and ensuring that the brand never appears to be under
siege.