Talk, Talk, Talk… It’s Time to Listen to Your Community

While riding down a turnpike near a major U.S. city, I saw a billboard that read "World-class cardiac surgery," with a 1-800 number, and I heard a radio spot in which Dr. James J. Jones (name changed to protect the innocent/guilty), in a deadly monotone, extolled the virtues of his hospital's stereotactic radiosurgery program.