Tag Archives: Weber Shandwick
There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.
PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.
This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Learn the tools to craft an email pitch that grabs a journalist’s attention.
During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.