Weber Shandwick’s crisis management work for Michigan State University (MSU) has come to light, dealing a blow to the industry’s reputation—and raising questions about the agency’s client-vetting process. While the price tag is raising some eyebrows—Weber Shandwick billed MSU for more than $500,000 for one month’s work—the real question for PR pros is, what should agencies do when they consider taking on a controversial client, particularly in the age of #MeToo?
There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.
PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.
Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Learn the tools to craft an email pitch that grabs a journalist’s attention.
During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.