Tag Archives: Weber Shandwick

5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience. | MORE »

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How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

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PR Insider: Making the Jump from Journalism to PR

This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change. | MORE »

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PR Insider: Planning, Engaging and Improving for 2014

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.  | MORE »

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Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

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5 Ways to Prove the Business Value of Social Media

During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.  | MORE »

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