Weber Shandwick’s Work for MSU Raises Questions About Client Vetting

March 29th, 2018 by

Weber Shandwick’s crisis management work for Michigan State University (MSU) has come to light, dealing a blow to the industry’s reputation—and raising questions about the agency’s client-vetting process. While the price tag is raising some eyebrows—Weber Shandwick billed MSU for more than $500,000 for one month’s work—the real question for PR pros is, what should agencies do when they consider taking on a controversial client, particularly in the age of #MeToo?

#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

March 2nd, 2015 by

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.


5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

November 20th, 2014 by

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.

How to Find and Create Visual Content for Your Brand

August 12th, 2014 by

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.

PR Insider: Making the Jump from Journalism to PR

June 30th, 2014 by

This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.

PR Insider: Planning, Engaging and Improving for 2014

December 19th, 2013 by

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.

Keep Your Email Pitches Short—Then Make Them Even Shorter

November 22nd, 2013 by

Learn the tools to craft an email pitch that grabs a journalist’s attention.

5 Ways to Prove the Business Value of Social Media

November 5th, 2013 by

During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.