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Georgia-Pacific’s Secrets of Effective Storytelling

April 6th, 2017 by

Storytelling, as explained by Douwe Bergsma, is indeed a different way of looking at marketing communications, one that requires new processes, metrics and staff. Bergsma, CMO of Georgia-Pacific—the paper goods giant behind the Brawny, Quilted Northern and Dixie brands—offers some fascinating details that often separate a good story from a great one, including three secrets to crafting a successful marketing story.

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PR News Boot Camp

December 15th, 2016 by

Social Media Tips for Nonprofits and Associations

February 26th, 2014 by

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.

Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling

October 30th, 2013 by

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.