At Microsoft, storytelling centers on customers that are doing great things (big and small) with its products and services, instead of the other way around. The company highlights what it calls “People of Action,” sharing authentic tales of success written by none other than the customers themselves. Here are four elements that Microsoft always keeps in mind to make its storytelling shine.
Archive:
How Microsoft Puts Customers at the Heart of Its Storytelling
August 28th, 2017 by Miri Rodriguez, MicrosoftGeorgia-Pacific’s Secrets of Effective Storytelling
April 6th, 2017 by Drew Neisser, Social Media ExplorerStorytelling, as explained by Douwe Bergsma, is indeed a different way of looking at marketing communications, one that requires new processes, metrics and staff. Bergsma, CMO of Georgia-Pacific—the paper goods giant behind the Brawny, Quilted Northern and Dixie brands—offers some fascinating details that often separate a good story from a great one, including three secrets to crafting a successful marketing story.
Social Media Tips for Nonprofits and Associations
February 26th, 2014 by Richard BrownellSocial media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.
Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night
January 27th, 2014 by Diane SchwartzFor those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of… Continued
Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling
October 30th, 2013 by Matthew SchwartzThis was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.
When the Picture Doesn’t Match the Story
August 28th, 2013 by Tony SilberIn the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued