Valentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.
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Unlocking the Power of Love: Aligning Brands With Key Cultural Moments
February 14th, 2024 by Susannah MorganPR Insider: Turning a Crisis into a Brand Opportunity
April 10th, 2014 by Amy ToosleyHere is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.