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The USPS responded to President Trump’s executive order by aligning with his frustrations and acknowledging that it has several opportunities to improve. As a case study, this statement provides communicators with a practical, tactical example of how to handle criticism and calls for reform when those calls come from the very top.

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.