4 Ways Your Tweet Could Lead to a Crisis

August 22nd, 2014 by

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

PR Insider: Visually Promoting The Client’s Global Brand Story

July 10th, 2014 by

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.

6 Tips for Building a Loyal Social Media Following

July 9th, 2014 by

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.

Bing Aims to Become Exclusive Twitter Search Engine

July 1st, 2014 by

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

April 30th, 2014 by

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels.

#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

April 23rd, 2014 by

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.

10 Must-Know Tips for Getting the Message Out on Twitter

March 10th, 2014 by

Be sure you are getting the most out of Twitter by embracing these key tips.

Top 10 SXSW Hashtags PR Pros Should Follow

March 6th, 2014 by

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.

12 Things to Take Note of in PR Job Candidates

January 28th, 2014 by

PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say.