Tag Archives: Twitter

What Makes a Story Go Viral

This is what it takes to create the story that goes viral on social media.  | MORE »

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Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks. | MORE »

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Under Armour Brouhaha Is Classic Case of Crisis Management

Apparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.
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Before You Ping that Press Release, Check the ‘B.S. Generator’

Yes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website. | MORE »

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Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.
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Want to Build Trust for Your Brand? Deliver on Your Promises

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions. | MORE »

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Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the … | MORE »

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Amazon Press Release New Twist for Twitter

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR? | MORE »

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Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand. | MORE »

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Another Hacked Twitter Account, Another Warning for PR execs

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.  | MORE »

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