Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.
This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.
Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.
NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.
Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels.
The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.
Be sure you are getting the most out of Twitter by embracing these key tips.