Tag Archives: Twitter
When your company opens up a public Twitter Q&A, first ask if it’s really a good idea, and then insure your communicators are ready to field any questions or comments — especially the negative comments that may be hurled in from left field.
Apparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.