Tag Archives: The New York Times

PR’s Ever-Expanding Role Protecting Brand Reputation

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros. | MORE »

Posted in Free Content, Uncategorized, Water Cooler | Tagged , , , , | 2 Comments

Communication Strategies in Response to Wage Strikes at McDonald’s and Wendy’s

Organizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.
 | MORE »

Posted in Free Content, Media Relations, Water Cooler | Tagged , , , , , , | 1 Comment

PR Needs to Master The Art of the Public Apology

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
 | MORE »

Posted in Crisis Management, Free Content, Media Relations, Media Training, Water Cooler | Tagged , , , , , | 4 Comments

Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.
 | MORE »

Posted in Free Content, Water Cooler | Tagged , , , , , | 1 Comment