PR’s Ever-Expanding Role Protecting Brand Reputation

December 16th, 2013 by

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.

Communication Strategies in Response to Wage Strikes at McDonald’s and Wendy’s

December 2nd, 2013 by

Organizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.

PR Needs to Master The Art of the Public Apology

November 8th, 2013 by

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.

Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling

October 30th, 2013 by

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.