Avoid Jargon and Clichés in Your PR Writing

February 4th, 2014 by

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.

‘Keeping it Real’ the Recipe for Appetizing PR Writing

December 23rd, 2013 by

It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.