During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued
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“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued
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“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued
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We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or reimburse employees on expense accounts for meaty meals, the business world took note. Stomachs growled and the haters started to hate.
It’s difficult to know what will become of the Trump administration’s immigration policy that includes separating children from their families at U.S. borders. It’s a moving story at the moment. As of this writing, it appears the president, after a June 19 evening session with congressional Republicans, has promised to “sign something” to presumably keep families… Continued
The post How Immigration Communications Is Part of Trump’s Rewritten PR Playbook appeared first on PR News Blog.
Back in October 2016 John Roderick observed that candidate Donald Trump had jettisoned the word “apology” from his campaign’s PR playbook. Nominee Trump refused to apologize and instead attacked accusers. That tactic worked well enough to propel Trump to victory. Now facing growing condemnation of his immigration policy separating children from families, Trump is sticking to that tactic. It will be interesting to see if/how he communicates a revision to immigration policy.
You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued
The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog.
How many assumptions would you find you were tied to at work if you were to take the time to question your own strategic thinking? It is time rethink your communications approach. To get you started on the Big Rethink, here’s a list of 7 assumptions to turn upside down.
Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The net result of writing on behalf of so many entities: messy, vague word hash. No PR writer is immune to this syndrome and the amount of native talent one has is no defense against it.
Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued
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