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Next Time You’re at an Industry Event, Apply These 5 Simple Rules

June 12th, 2017 by

As communicators, you know the importance of face-to-face encounters, having a meaningful conversation IRL (in real life). Whether you are attending an industry event to learn, to network or to market your brand, here are the 5 habits of highly effective event-goers.


Voice-Activated Communications Takes Next Step With Apple’s HomePod

June 6th, 2017 by

Many people are talking about Apple’s HomePod, the monolithic and intelligent home speaker the brand unveiled at its Worldwide Developers Conference June 5. With an enviable acoustic and its ability to answer questions about music (“Who’s the guitar player on this track?”), HomePod ($349) can be a nice addition to the home. What about its significance for PR & communications? Maybe that comes down the road. For something from Apple that might have a more immediate meaning for communicators, you need to look at another announcement it made.


3 Takeaways From a PR Pro on the Receiving End of Media Pitches

May 30th, 2017 by

Before you hit send, go back and visualize the recipient for a couple of seconds. Are they at the desk when it comes in? Will they read it from their phone while on the road? In other words, have you written something that will cause them to open it and/or something that stands out from the 90 other emails waiting on them?


A Good Cause Hopes to Break Through With Good PR on Mother’s Day

May 9th, 2017 by

As PR pros know, media exposure can be a double-edged sword. What stories should be picked up and receive coverage and which should be tossed to the scrap heap? And who decides? Certainly we hope “the system” weeds out self-serving publicity hounds, but that doesn’t happen all the time. Unfortunately in our media culture outrageousness sometimes is rewarded. When that happens deserving stories can get crowded out. Here’s our attempt to make sure one good story gets told.

Infusing A Little Analog into Your Digital Life

May 8th, 2017 by

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday,” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. This was the clever idea from American Greetings, which had an executive from… Continued

The post Infusing A Little Analog into Your Digital Life appeared first on PR News Blog.


Infusing a Little Analog Into Your Digital Life

May 8th, 2017 by

When was the last time you hand-wrote a thank you card? When was the last time you took out that stack of business cards you collected at an event and called (actually, phoned) those new contacts? And admit that it took a lot for you to resist posting on Instagram that beautiful dessert set before you at last weekend’s dinner.

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5 Tips for Brands New to Influencer Marketing

May 5th, 2017 by

Brands that haven’t yet tried investing resources in digital-based influencer marketing face a host of unknowns, the first one being whether it’s suitable for a particular brand or nonprofit organization. Tony Balasandiran, account supervisor for Flowers Communications Group and a speaker at PR News’ June 23 Digital How-To Conference in Chicago, shares some of the advice he offers clients that have yet to make the leap to influencer marketing.


A Mad Bum Who Knows Crisis PR

April 25th, 2017 by

It’s not a question for the ages, but it’s a head-scratcher. Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?


Social Shake-Up Attendees Mostly Use Facebook & Twitter, But Are Concerned About What’s Next

April 19th, 2017 by

We recently surveyed attendees for the upcoming Social Shake-Up, asking them a couple of basic questions: which social media platform is their main focus in their work life, and what do they want to learn about most at the Shake-Up. Judging by the responses to the first question, the past—in the form of relatively ancient social media platforms—has a pretty firm grip on the professional communicators who responded to the survey.


If Communications Were Easy, Everyone Would Do It Well

April 11th, 2017 by

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” Examples abound why this is so. United, Pepsi and Wells Fargo are only the latest.