Tag Archives: Syndicated Posts

The One Thing Every PR Person Needs to Do

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […] | MORE »

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The One Thing Every PR Person Needs to Do

“PR is losing its leadership role in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […] | MORE »

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Path to the Corner Office for Women Is a Shared One

Walk into any gathering of communications professionals and the first thing you’ll notice is the large percentage of women—many of them brilliant, accomplished and primed for leadership in corporate America. Then consider sobering reality: Women hold 4.8% of Fortune 500 CEO positions and 4.8% of Fortune 1000 CEO positions. Within PR itself, at the agency […] | MORE »

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Is There a Game of Thrones Character on Your Team?

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face it: you need a break from your cerebral workday to think or water-cooler-talk about your favorite TV show, be it […] | MORE »

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Winning in the Court of Public Opinion

It’s a PR nightmare. Imagine your brand is under siege because one of your own uttered some repugnant remarks that found their way into the media and went viral. All hell is breaking loose and the “talent” that has made your brand very rich and very popular is putting the squeeze on you to make […] | MORE »

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Beyoncé, The Time 100, and Leveraging the PR Value of the List

When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list. This list is a PR person’s dream. It’s eclectic and interesting, and it covers a wide variety of human endeavor. […] | MORE »

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14 Pieces of PR Advice to Read and Heed

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write it: the speakers and attendees of our PR News conferences. Over the past two years, we’ve disseminated the little black […] | MORE »

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3 Ways that Filing Taxes is a Lot Like Public Relations

It’s Tax Day today, when individual income tax returns are due to Uncle Sam. On a personal level, I’ve had my requisite sobbing about my tax hit and gotten a sympathetic nod from my accountant as he told me that, no, next year probably won’t be any better on my wallet. But then I got […] | MORE »

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Above the Fold, or Just Out of Date?

I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy ink by the barrel.” Some of you might know that one. Many of you may not have heard it. But… | MORE »

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9 Tempting Activities You Should Avoid When Attending That Next Conference

We are well into “conference season” when us avid learners hit the streets and land in a semi-comfortable chair in a meeting room or ballroom to do what we love to do most when attending an event: stare at our phones. It’s so tempting, right? | MORE »

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