As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. It’s on you to get your head around these trends and make something of them.
Comedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?
Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn and grow. If only it were easy to fail successfully. At the PR News Top Women in PR Luncheon on… Continued
At the PR News Top Women in PR Luncheon on January 23 keynoter Melissa Bernstein of toy company Melissa & Doug shared all the misses among the hits of puzzles, toys and stuffed animals over the company’s 30 years. At their headquarters in Wilton, CT, there’s a whole room dedicated to failure—toys that seemed like such a good idea until they weren’t. As Melissa pointed out, it’s only through repeated failure that she’s found great success.
If you’re in the market for a new job in communications, assume that anybody you might be meeting for an interview once made the mistake of hiring somebody without having given that person a writing test (it’s a mistake you make just once). Expect to be asked to take a writing test, and take these four tips to heart.
As communicators you know you are as good as the last story told, the last campaign launched, the next initiative approved. The business world equivalent of moguls, black diamonds, avalanches – you’ll confront all these challenges this year if you are putting yourself out there. And if you are looking down, that is where you’ll go.
It is said there are two sides to every story. Similarly the internet and social media platforms have their pros and cons, although the net’s bad characteristics often receive the dominant share of attention. 2018 might mark a consensus around a new code of conduct for social media as several breaking stories seem to demonstrate.
During a morning session of last week’s PR News Media Relations Conference at the National Press Club in Washington, DC, attendees were asked to discuss professional pain points. In a late-afternoon session, the attendees, working in groups, spent a few minutes thinking about solutions to the issues discussed during the morning session. Here’s a summary of the issues and the ideas proposed for solutions.
Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions not always on display. You could even say: “PR people need to get a spine.”
What should brands do when an employee says something controversial and headlines result? Is the consequence immediate suspension? Should there be a warning first? What about issuing a public warning that not only puts the employee on notice but serves to inform all other staff? The examples of Shepard Smith and Bob Costas bring these questions to light.