Tag Archives: Syndicated Posts

PR Agency Pros and the Cure for In-House Anxiety

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and […] | MORE »

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To Be Human in PR. That Is the Quest.

I was in high school when my Home Economics teacher disclosed that Betty Crocker was not a real person but was a device to personalize the brand. For this naive Jewish girl in Baltimore, it might have been the equivalent of hearing there is no Santa Claus. Betty Crocker was not a real person. I […] | MORE »

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Blue Bell Creameries Tries to Get in Front of a Crisis

When an organization is hit with a crisis, the response will often determine how long the crisis will last, in terms of negative media coverage, as well as any long-term erosion in brand reputation or lead revenue. That’s why PR execs need to keep a close eye on how the crisis now engulfing Blue Bell […] | MORE »

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Spring Cleaning PR Checklist

It’s as good a time as any for PR managers and directors to assess their work, reevaluate those campaigns that worked (or failed) and recalibrate how they use media channels to get their message out and measure the results. | MORE »

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Are You Engaged in Reverse Mentoring?

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people […] | MORE »

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Does Your Post Pass the Elevator Test?

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […] | MORE »

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Careful When You ‘Embrace the Hate’

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill […] | MORE »

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‘I Think I Can’t, I Think I Can’t': A New Train of Thought

The story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can” is a commonly used refrain at challenging moments. Sometimes, though, we might be stronger to think we can’t.  To admit, […] | MORE »

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4 Things PR Pros Should Never Say To Reporters

Brian Williams’ decision to take a temporary leave of absence from the anchor chair at “NBC Nightly News” has done little to quell the controversy now swirling around him after Williams admitted last week that he falsely claimed he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of […] | MORE »

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It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX

This year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array of $4.5m spots struck a more somber and heart-warming note than years past. Considering what’s happening on the world stage […] | MORE »

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