Tag Archives: Syndicated Posts

‘Meet the Team,’ Ferguson and PR’s Diversity Problem

Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth […] | MORE »

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3 PR Lessons from the Ice Bucket Challenge

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […] | MORE »

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Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself

I’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations with law enforcement. I paid oblique attention for the first few days, but was shocked this morning (Thursday, August 14) […] | MORE »

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6 Things to Learn From “Band of Brothers” and a Week at the Beach

I have a stack of business books that I’ve either started reading or plan to start reading soon. I’m looking forward to getting into them, and I took three of them with me for a vacation last week on the beach in North Carolina. As it turns out, I didn’t read any of my business […] | MORE »

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For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation

It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true. PR pros now face a marketing world fraught with change, and if anybody tells you they know how to keep […] | MORE »

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4 Ways to Get a Reporter to Pay Attention to You

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had time for telephonic activities. Surprise: they do! And they will take your call if you lay the groundwork first. They […] | MORE »

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What’s Your Mona Lisa? Finding the Fascination and Framing It Well

It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […] | MORE »

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What’s Your Mona Lisa? Finding the Fascination and Framing It Well

It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […] | MORE »

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LeBron James Learns a Lesson in Effective PR

LeBron James’ stunning announcement on Friday that he was heading back to Cleveland and rejoining the Cavaliers provides some food for thought for PR pros. Make that a feast. For starters, it certainly didn’t go unnoticed that James chose Sports Illustrated—if ever there was a symbol of traditional media—to tell the world that he was […] | MORE »

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3 Wise Ways to Tie Your PR to Sales

It’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating the link between PR and the top or bottom line.                                                                                                                   While PR can sometimes directly be tied to sales, I […] | MORE »

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