After a recent afternoon of listening to social media experts, it’s clear many of us are unknowingly interacting on virgin land on a daily basis. Certainly social media has been legitimized. Nearly every business has a social presence, as do nearly 90% of the 193 U.N. country governments and world leaders, even the Pope, a Burson-Marsteller report says.
If you’re measuring every activity because you think more is more and that everything is important, then it’s time to switch lanes. But as you embark on a week of heavy measuring, I realize you might need a pep talk. So here’s a few morsels of wisdom from our conference speakers to get your engine running.
Conversing one-on-one is like writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt your career, particularly if you classify yourself as a professional communicator.
When you don’t show up you risk losing your authenticity, and sometimes the trust your stakeholders have in you and your brand. When showing up, you are putting your best self forward. You are all in, whether it’s working on a project, attending a lunch with a new client, leading a meeting, listening to your colleagues, writing a report, a press release or an important email.
Are these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA tournament had what seemed to be a comfortable 15-point lead over Syracuse with fewer than 10 minutes to play. When… Continued
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When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.
As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued
Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In […]
The PR News awards luncheon was packed with great advice, including how important it is to share what you know and give other people credit where it’s due.
The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people attending a trade show about the latest technology, you’re gonna get some press. So as I walked the exhibit halls, … Continued