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PR Pros as Strategic Advisers, and Where It Goes From Here

August 23rd, 2017 by

Earlier this month PR News asked 24 public relations leaders the following question: How can public relations leaders become stronger strategic business advisers as the lines between PR, digital and marketing continue to blur? Their answers demonstrate these leaders feel PR already is a strategic advisor and will remain so regardless how blurry the lines between PR, marketing and advertising become.

PR Pros as Strategic Advisers, and Where It Goes From Here

August 23rd, 2017 by

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued

The post PR Pros as Strategic Advisers, and Where It Goes From Here appeared first on PR News Blog.

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The CEO Is the Message on Trump and Charlottesville

August 16th, 2017 by

We all knew that eventually brands and, in particular, CEOs, would reach a point where they would have to react publicly to a statement or action taken by an unfiltered president who is supremely skilled at lashing out at critics. Senior communications pros, take notice: Your CEO needs you.

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PR Lessons From the Trump Letter and the Chrysler-UAW Case

August 1st, 2017 by

A best practice of crisis communications, or any branch of PR, is to avoid making statements to the press that you are unsure about or might be unable to prove later. It’s far better to say you’ll check on the question’s answer and ask the media member when he or she needs an answer. Several recent examples have put this best practice to the test.

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The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

After volunteering to write press release for my son’s rowing team, I began thinking of the difficult work that communicators like you do every day and the possible lack of appreciation for your trade. Hence, this epic list of daily obstacles faced by PR professionals. For communicators to gain more steam and prestige, it must chip away aggressively at these challenges.

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Delta Drops the Usual Customer Care Persona on Twitter—and Coulter Tweets On

July 18th, 2017 by

Delta Air Lines jettisoned the bland, cheery persona employed typically by social customer care representatives in favor of stoic sarcasm in two now-notorious Twitter replies to author and political commentator Ann Coulter. Execs may have felt like heroes for an hour or two—now they just have to deal with the full-on conflict.

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Bad PR Week for PR, Thanks to ‘PR Exec’ Who Set Up Meeting for Trump Jr. and Russian Lawyer

July 11th, 2017 by

Unfortunately for proud PR practitioners everywhere, the facilitator of the June 2016 meeting between Donald Trump Jr. and Russian lawyer Natalia Veselnitskaya, Rob Goldstone, is being described in the media as a “PR exec.”

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United We Stand, Divided We Become a Trending News Story

July 6th, 2017 by

Stockholders might literally own a brand, but employees—from the C-suite to the customer-service level—are the brand. This sense of unity and shared responsibility needs to be communicated up and down the line, over and over again. At the very least, basic kindness will take root in an organization—not a bad trait to have while the world hungers for the next trending story.

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10 Key PR Trends to Watch During the Rest of 2017

July 5th, 2017 by

July is the six-month mark of the year, so it’s natural for forecasters to talk about trends to watch in the final half of the calendar. Our not-so-fearless prognosticator and blogger spent some of his July 4th thinking about what’s to come in PR and communications during the rest of 2017. Among the topics covered are AVEs, social media, storytelling, video, brand reputation, cyber and healthcare PR.

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Got an Extra $250k in Your PR Budget?

July 5th, 2017 by

We asked thousands of communicators via PR News’ social platforms what they would do if they had an extra $250,000 in their budget. The answers were telling: while “more staff and training” was the #1 answer again, a few other ideas took on some weight, influencer relations and video being two of them.