Tag Archives: Syndicated Posts

The Landline Telephone Has Some Ring Left

Is the landline telephone headed for a museum near you? It increasingly seems that way, what with more and more people wedded to their cell phones and myriad hand-held devices. If landline phones do get mothballed, though, so, too, will what remains an effective communications tool for PR pros. But we may be getting ahead […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media

Over the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People were reporting what they saw. They were sharing second-hand accounts, and of course, opinions. I toggled over to the local […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

This Blog Post Was Not Subsidized by Amtrak

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space. | MORE »

Posted in Digital PR, Free Content, Media Relations, PR News Blogger Network, Social Media, Water Cooler | Tagged | Comments Off

Directing What Could Be the Second Act for Your Brand

F. Scott Fitzgerald wore many hats. He was the chronicler of the Jazz Age; author of “The Great Gatsby;” a charter member of the so-called “Lost Generation” and inveterate boozer. He also coined one of the most enduring quotes: “There are no second acts in American lives.” Well, no one is perfect. In America, second […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

When an Old Crisis Resurfaces: 4 Principles for an Effective Response

Yesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to say that, and it goes to a point I’m about to make.) And that point, to borrow from an old […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

9 Habits of Highly Effective PR People

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Your Most Credible Spokespeople Are Hiding in Plain Sight

One of the more intriguing facets of the 2014 Edelman Trust Barometer concerns the credibility of spokespeople for companies and organizations. The trend lines bear watching for PR executives and communicators looking to both personalize the face of their brand and improve employee relations The 2014 Edelman Trust Barometer online survey sampled 27,000 general population […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

What We’ve Got Here Is Failure to Communicate—With Millennials

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night

For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of the Year. The French helmet-headed duo took the stage at Sunday’s awards show multiple times in their loud silence, letting […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Richard Sherman and the Danger of Misinterpretation in Communications

You know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game a week ago how when the Seahawks scored, they eschewed the dances. They just shook hands. I thought that was […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off