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One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

A PR pro experiences SXSW for the first time and shares her key takeaways.

The annual South by Southwest (SXSW) conference—a week-long spectacle filled with experiential marketing stunts and immersive brand experiences that’s equal parts technology, education and entertainment—always offers plenty of style and substance for professional communicators. For those unable to attend, here are five fascinating live-streamed interviews and sessions that communicators will want to catch.

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.