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Ring Search Party Super Bowl ad shows blue halos highlighting all the houses in a neighborhood, symbolizing connection.

PR Roundup: Ring’s Ad Backlash, Palantir Employee Pushback and AI Super Bowl Skepticism

February 12th, 2026 by

This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.

Denny's Bacon and Egg mascots get married at Denny's

PR Roundup: Celebrity Super Bowl Ad Impact, Cheaper Chips and a Very Denny’s Valentine’s

February 5th, 2026 by

This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.

Friends watching on TV and cheering for Super Bowl together

Why Mega-Sporting Events Are the Ultimate Reputation Stress Test

February 4th, 2026 by

For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almost instantly.

Bad Bunny in an Apple TV commercial for his super bowl halftime performance. He is dancing surrounded by a diverse group of people also dancing. The text says: The World Will Dance.

What Bad Bunny’s Super Bowl Moment Reveals About Crisis Leadership

February 3rd, 2026 by

The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.

Ye, also known as Kanye West's, paid full-page ad of apology for antisemetic remarks in the Wall Street Journal titled "To Those I've Hurt"

PR Roundup: Ye’s Big Apology, Wienie 500 Returns, AI Usage Plateauing Among PR Pros

January 29th, 2026 by

From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.

Kendrick Lamar and his dancers form in the shape of the American Flag at the 2005 Super Bowl halftime show

Kendrick Lamar and The Power of Performance Communication

February 14th, 2025 by

For PR professionals, Kendrick Lamar’s Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies.

exterior of a Waffle House restaurant

PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends

February 6th, 2025 by

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

Twix Super Bowl gold bar commercial giveaway

Super Bowl Brands Embrace Multi-Platform Campaigns

February 4th, 2025 by

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

American football, concept of Super Bowl and American football

PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics

January 24th, 2025 by

Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.

Detroit, Michigan, USA downtown skyline from above at dusk.

Detroit’s Renaissance: Rebranding a Reputation

April 24th, 2024 by

Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.