Super Bowl ads used to be tightly guarded secrets, revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game. Our author proposes the answer is rooted in two things: marketing ROI and the advent of viral social media content.
Archive:
PR Roundup: McDonald’s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We’ve Seen Yet
February 9th, 2024 by Nicole SchumanThis week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.
Top Tips: How to Leverage the Super Bowl for an Unlikely Audience
February 7th, 2024 by Nicole SchumanHow can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)?
Communicating Purpose in the Age of Polarization
January 30th, 2024 by Alex LewisRather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.
Explainer: How to Define an Audience
January 10th, 2024 by Nicole SchumanToday our explainer series looks at how to define, assess and measure your audience.
Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins
January 9th, 2024 by Arthur SolomonBecause of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present
December 18th, 2023 by Arthur SolomonAs we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.
e.l.f.’s Engaging Content: An Inside Look at Strategies and Impact
August 21st, 2023 by Tai NicholsLearn how e.l.f. Cosmetics revolutionizes content creation for brand engagement, disrupting norms through engaging moments.
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job
January 31st, 2023 by Arthur SolomonPreparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.
AP Style Update: Super Bowl and Football Terms
January 30th, 2023 by Nicole SchumanIn this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.