Archive:

This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.

This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.

For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almost instantly.

The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.

From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.

For PR professionals, Kendrick Lamar’s Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies.

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.

Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.