The Super Bowl is one of the most highly anticipated annual events in popular culture. But for many people tuning in, the advertising breaks are every bit as compelling and competitive as the game itself. This year, ads from Tide, Amazon and the NFL won the day and gave their brands a lift, while Dodge Ram shot itself in the foot with a tone-deaf spot.
Twitter announced its first ever #BrandBowl, a competition that will award prizes to brands whose commercials are most often referenced on the platform during the game. But the awards aren’t dedicated only to those who can afford the astronomically priced ad space: One award category gives every brand a fighting chance.
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software IndustryMarch 9th, 2012 by PR News
▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
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Clint Eastwood’s Super Bowl ad for Chrysler did not make some Republicans’ day, but his no-nonsense rebuttal to criticism is a marvel of concision and emphatic message control. The political impartiality of Eastwood’s two-minute tome… Continued
Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued