Archive:

With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience. 

PAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.

PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.

PRNEWS reached out to several speechwriting experts to guide our readers on best practices for nailing that C-suite speech.

Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.

This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.

PRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.

Getting your company ready for crisis can seem overwhelming.  Where do you start?  What will really make an impact?  The short answer is simple: start with your story.

You want to create a YouTube channel for your brand, or just get started on populating your site with videos that explain your narrative. But where do you start? One method is known as Hub, Hero and Help, which allows you to do more than create one-off videos, instead it offers a relatively quick way to think about building a video strategy.

How many times have you created a video at work using a mobile phone and then had to wait for someone to edit the footage and add graphics and music so it could pass muster on your brand’s social channels? APCO’s lead storyteller Kareem Farid tells us AI soon will be able to collaborate with communicators to produce videos quickly and efficiently.