The Letter: An Old-School Communications Format That Still Works

January 21st, 2014 by

In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.

3 On-Point Ways to Make Sure Executive Quotes Are On Point

August 22nd, 2013 by

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.