Tag Archives: steve jobs

The Letter: An Old-School Communications Format That Still Works

In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.  | MORE »

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3 On-Point Ways to Make Sure Executive Quotes Are On Point

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way. | MORE »

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