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spotify called out for only spending 10 percent of 100 million dollar diversity fund

PR Roundup: Bad Decisions Lead to Bad Reputations

March 23rd, 2023 by

The public called out Spotify and Chief for DEI blunders and the SEC laid down the law for celebrity crypto influencers this week.

As Spotify’s Rogan Problem Intensifies, It’s ‘Groundhog Day’ for Crisis Communication

February 7th, 2022 by

A divisive celebrity. A CEO doubling down on a decision to keep the celebrity  on-platform (and reminding audiences it’s a platform, not a publisher). Committing to an investment in marginalized groups. Guess who?

spotify called out for only spending 10 percent of 100 million dollar diversity fund

Spotify Has a ‘Facebook Moment’ with Rogan Controversy

January 31st, 2022 by

Spotify unveiled content guidelines in the wake of its Joe Rogan-Neil Young controversy. Will that and Rogan’s apology be enough to bolster its reputation?

Spotify’s True Value for Brands

March 1st, 2018 by

Spotify went public and valued the company at $23 billion, but it has been providing value for brands since it revamped the Spotify for Brands program last year. The company utilizes user data in multiple ways to aid brand advertisements, but can it withstand scrutiny over how much data it collects from users now that it has entered into the open market?

3 Things Taylor Swift Does Right on Social Media

November 7th, 2014 by

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media.