Establishing built-in metrics to measure the performance of a content strategy is key to its success.
When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued
Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.
Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.
“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.
Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.
Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued
Australian airline Qantas shut down its media-facing Twitter account as of today.
It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued