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4 Tips to Measure the Success of Your Content Strategy

November 18th, 2013 by

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

What Makes a Story Go Viral

November 14th, 2013 by

This is what it takes to create the story that goes viral on social media.

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Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

October 23rd, 2013 by

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued

Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

September 25th, 2013 by

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.

Peeling the Curtain Behind Click-Through Rates For Social Channels

September 10th, 2013 by

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.

9 Tips for Successful PR Execution of Native Advertising

September 9th, 2013 by

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.

Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video

April 25th, 2013 by

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.

8 Best Practices for PR Management of the Top 3 Social Platforms

April 22nd, 2013 by

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

Why Qantas Eliminated Its Media-Relations Twitter Feed

April 19th, 2013 by

Australian airline Qantas shut down its media-facing Twitter account as of today.

How to Create a Community of ‘Social Associates’ in Your Company

April 18th, 2013 by

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued