Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

September 25th, 2013 by

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.

Peeling the Curtain Behind Click-Through Rates For Social Channels

September 10th, 2013 by

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.

9 Tips for Successful PR Execution of Native Advertising

September 9th, 2013 by

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.

Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video

April 25th, 2013 by

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.

8 Best Practices for PR Management of the Top 3 Social Platforms

April 22nd, 2013 by

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

Why Qantas Eliminated Its Media-Relations Twitter Feed

April 19th, 2013 by

Australian airline Qantas shut down its media-facing Twitter account as of today.

How to Create a Community of ‘Social Associates’ in Your Company

April 18th, 2013 by

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued

6 Tips for Deploying a Pinterest Editorial Calendar

April 18th, 2013 by

Pinterest, says director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued

Engage Your Audience on Pinterest By “Curating Like a Pirate”

April 18th, 2013 by

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued

How to Create Shareable Content, Cute Cats Notwithstanding

April 17th, 2013 by

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued