Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached?
Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.
The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.
Establishing built-in metrics to measure the performance of a content strategy is key to its success.
When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued