Tag Archives: social media

Wedding Traditional PR Channels to Social Platforms Nets More Effective Campaigns

PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter. | MORE »

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4 Tips to Measure the Success of Your Content Strategy

Establishing built-in metrics to measure the performance of a content strategy is key to its success.  | MORE »

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What Makes a Story Go Viral

This is what it takes to create the story that goes viral on social media.  | MORE »

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Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the … | MORE »

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Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors. | MORE »

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Peeling the Curtain Behind Click-Through Rates For Social Channels

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media. | MORE »

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9 Tips for Successful PR Execution of Native Advertising

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed. | MORE »

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Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand. | MORE »

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8 Best Practices for PR Management of the Top 3 Social Platforms

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook … | MORE »

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Why Qantas Eliminated Its Media-Relations Twitter Feed

Australian airline Qantas shut down its media-facing Twitter account as of today.  | MORE »

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