Archive:

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

How to Enhance Audience Engagement on Social Media

July 2nd, 2014 by

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

May 23rd, 2014 by

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued

Facebook at 10: How a Social Network Revolutionized Media and Communications

February 4th, 2014 by

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued

PR Insider: Methods May Change, But Core Tenets Do Not

January 29th, 2014 by

Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached?

PR Insider: What the UN and NGOs Can Learn from PR Pros

January 13th, 2014 by

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.

(Image: Getty Images)

Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

December 24th, 2013 by

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

PR Insider: American Airlines Offers a Lesson in Social Media

December 16th, 2013 by

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

December 2nd, 2013 by

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.