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Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

December 24th, 2013 by

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

PR Insider: American Airlines Offers a Lesson in Social Media

December 16th, 2013 by

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

December 2nd, 2013 by

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.

Wedding Traditional PR Channels to Social Platforms Nets More Effective Campaigns

November 19th, 2013 by

PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.

4 Tips to Measure the Success of Your Content Strategy

November 18th, 2013 by

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

What Makes a Story Go Viral

November 14th, 2013 by

This is what it takes to create the story that goes viral on social media.

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Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

October 23rd, 2013 by

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued

Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

September 25th, 2013 by

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.

Peeling the Curtain Behind Click-Through Rates For Social Channels

September 10th, 2013 by

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.