Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued
Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached?
Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.
The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.