Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued
Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached?
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Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.
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PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.
Establishing built-in metrics to measure the performance of a content strategy is key to its success.