It looks like WhatsApp is taking a page out of Snapchat’s book, just as Instagram did before it. On Monday, WhatsApp unveiled a new wrinkle to its “Status” feature, adding the ability for users to share videos, GIFs and pictures with their friends for just 24 hours before disappearing. Those visuals can be customized with emojis, written upon and captioned as well. In the past, users could only update their status with text—now you can show, rather than just tell, your friends what you’re up to.
The Snapchat social media platform has grown to become a major player in the content distribution game.
Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.
Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.
Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.