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WhatsApp Follows Snapchat’s Lead With Latest Feature

February 21st, 2017 by

It looks like WhatsApp is taking a page out of Snapchat’s book, just as Instagram did before it. On Monday, WhatsApp unveiled a new wrinkle to its “Status” feature, adding the ability for users to share videos, GIFs and pictures with their friends for just 24 hours before disappearing. Those visuals can be customized with emojis, written upon and captioned as well. In the past, users could only update their status with text—now you can show, rather than just tell, your friends what you’re up to.

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PR News Boot Camp

December 15th, 2016 by
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Snapchat Shows (Again) Why Brands Need to Be On Its Platform

March 16th, 2015 by

The Snapchat social media platform has grown to become a major player in the content distribution game.

Snapchat’s Coming Out Party

December 31st, 2014 by

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

June 19th, 2014 by

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

3 Questions Brands Should Ask Before Launching on Snapchat

May 1st, 2014 by

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.

PR’s Ever-Expanding Role Protecting Brand Reputation

December 16th, 2013 by

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.