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Snapchat Shows (Again) Why Brands Need to Be On Its Platform

March 16th, 2015 by

The Snapchat social media platform has grown to become a major player in the content distribution game.

Snapchat’s Coming Out Party

December 31st, 2014 by

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

June 19th, 2014 by

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

3 Questions Brands Should Ask Before Launching on Snapchat

May 1st, 2014 by

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.

PR’s Ever-Expanding Role Protecting Brand Reputation

December 16th, 2013 by

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.