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The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual… Continued

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?

Here are some tips to achieve better search results for your brand’s content.

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

Here are some tips in including SEO in the content-driven communications strategy of a company.

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

It’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating… Continued

Here are some methods you can employ to enhance your messaging and grow your audience on Google.