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Death-of-Press-Release-Rally

5 SEO Tips for Press Release Writing

March 13th, 2015 by

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?

5 Ways to Improve Google Search Rankings for Your Content

January 29th, 2015 by

Here are some tips to achieve better search results for your brand’s content.

Writing Content That’s Findable on the Web

November 19th, 2014 by

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

PR Insider: PR is the new SEO

September 5th, 2014 by

Here are some tips in including SEO in the content-driven communications strategy of a company.

6 Tips for Optimizing Your Social Media Content

August 11th, 2014 by

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.

PR Insider: Trusted Content and SEO

July 21st, 2014 by

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

4 Tips for Improving Brand Outreach on Google

March 3rd, 2014 by

Here are some methods you can employ to enhance your messaging and grow your audience on Google.

PR Tips on How to Leverage Google+

December 5th, 2013 by

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?

5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

December 2nd, 2013 by

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.