Tag Archives: SEO

6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »

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PR Insider: Trusted Content and SEO

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly. | MORE »

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4 Tips (Plus a Bonus!) on Optimizing Your Content for Google Search

Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes. | MORE »

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4 Tips for Improving Brand Outreach on Google

Here are some methods you can employ to enhance your messaging and grow your audience on Google. | MORE »

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PR Tips on How to Leverage Google+

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+? | MORE »

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5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.  | MORE »

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10 Takeaways from PR News’ Chicago Writing Boot Camp

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »

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Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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