Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?
Here are some tips to achieve better search results for your brand’s content.
Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?
Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.