Archive:

Did CBS Take Low Road by Canceling Rihanna?

September 12th, 2014 by

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.

NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

August 29th, 2014 by

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.