They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
Archive:
Did CBS Take Low Road by Canceling Rihanna?
September 12th, 2014 by Richard BrownellSkirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.
NFL’s New Domestic Violence Policy: From Bad PR, a Second Try
August 29th, 2014 by Richard BrownellThe NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat
May 7th, 2014 by Richard BrownellNFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.