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There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?

The timing of a social media post can be just as important as its content. This infographic shares optimal posting times for various social media platforms.

In search of the perfect tweet? Researchers at Cornell have developed an algorithm that may help you find it.

If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

Are you doing everything you can to protect your company’s digital data? Read here to find out how you can help improve cyber security.

Here are some tips to achieve better search results for your brand’s content.

Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.