Tag Archives: richard brownell

Levi Strauss & Co. CCO Shares Thoughts on Blogging

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand. | MORE »

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5 Tips for Effective PR Networking

Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.  | MORE »

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Facebook Just As Relevant As Ever for PR

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it. | MORE »

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6 Ways to Make Brand Journalism Work for You

The best way to generate content that is useful and sharable is to practice brand journalism.  | MORE »

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Capturing the Power of Pinterest

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved. | MORE »

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5 C’s of an Effective Crisis Communications Team Member

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.  | MORE »

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5 Tips for Introducing Ethics Into Company Culture

Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account. | MORE »

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Bing Aims to Become Exclusive Twitter Search Engine

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.  | MORE »

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Walmart Picks a Fight with The New York Times: Good PR or Bad?

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR? | MORE »

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3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week. | MORE »

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