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Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.

The Snapchat social media platform has grown to become a major player in the content distribution game.

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.