4 Elements of a Successful Blog Strategy

April 23rd, 2015 by

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.


8 Rules to Sharpen Your PR Writing

April 21st, 2015 by

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.


The Game of Thrones of Social Media

April 14th, 2015 by

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.


6 Pinterest Tips for Telling Your Brand’s Story

April 8th, 2015 by

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.


How to Get Your Brand Started on Instagram [Infographic]

April 1st, 2015 by

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.


4 Things You Need to Know About Your Digital Footprint

March 25th, 2015 by

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.


Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.


Snapchat Shows (Again) Why Brands Need to Be On Its Platform

March 16th, 2015 by

The Snapchat social media platform has grown to become a major player in the content distribution game.


#InternationalWomensDay Campaign Cuts Through Clutter With Absence

March 9th, 2015 by

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

March 2nd, 2015 by

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.