Tag Archives: richard brownell

4 Key Elements of a Social Media Campaign

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.  | MORE »

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Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products? | MORE »

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10 Larry Ellison Quotes for Business-Savvy Communicators

Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators. | MORE »

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6 Key Metrics to Track on Your Measurement Dashboard

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »

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Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

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5 Lessons PR People Can Learn From Joan Rivers

The life and career of Joan Rivers offers a number of lessons for people working in PR.  | MORE »

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4 Key Elements of a Crisis Communications Team

There are certain qualities that should stand out among candidates when assembling a crisis communications team.  | MORE »

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NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.  | MORE »

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Don’t Avoid Activists on Social Media, Join the Conversation

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial. | MORE »

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4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

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