Tag Archives: richard brownell

Walmart Picks a Fight with The New York Times: Good PR or Bad?

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR? | MORE »

Posted in Crisis Management, Free Content, Media Relations, Water Cooler | Tagged , , , , | 2 Comments

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week. | MORE »

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4 Tips (Plus a Bonus!) on Optimizing Your Content for Google Search

Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes. | MORE »

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What YouTube’s Subscriber Count Change Means to You

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you. | MORE »

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6 Tips to Make Video Work for Your Brand

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand. | MORE »

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Communications Wisdom from Maya Angelou

Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals. | MORE »

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What Keeps PR People Up at Night

What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day. | MORE »

Posted in Free Content, Water Cooler | Tagged , , , | 3 Comments

7 Factors in Making SEO Work for Your Brand

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen. | MORE »

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3 Cool Ways To Harness the Power of Your PR Award

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.  | MORE »

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Brands Watch #BringBackOurGirls From the Sidelines

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance. | MORE »

Posted in Corporate Responsibility, Free Content, Social Media, Water Cooler | Tagged , , , , | 2 Comments