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PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had… Continued

I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive… Continued

Let’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement.… Continued

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued